Marketing

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Marketing

As an artist who also has do to marketing, I find myself warring with a dichotomy which seems endless. As a creator of art, I am sublimely at home using the right side of my brain, while marketing drains the left. The left side of my brain often looks foreign to me, and yet it is there that I must go to use the linear process involved. There are a few artists who are comfortable delving into either side of their brain, but I am not one of them. So I often catch myself, like a boss with a recalcitrant employee, shirking that responsibility. Yet I must market if I wish (and hope) to sell, to draw people to my art, to put my name out in front of people. I certainly am in no position to hire someone to produce this odeious chore, so what hope do I have? I must slog along, using up my energy and time unless I wish to consider myself a hermit painter, finishing a canvas and then adding it to stacks of other finished canvases which have become like stacks of newspapers a hoarder might use to delineate his path. Oy.